Palace Sports and Entertainment CEO Dennis Manion recently talked with Doron Levin of Deadline Detroit about the upcoming seasons. Although Manion didn’t offer a prediction about when the Pistons will be a contending team again, I thought this was an interesting response:
Q. How is digital technology changing the way that fans experience the Pistons through the media?
A: As an organization we have been very aggressive in our use of digital technology and innovation through the development of our social media assets, fan affinity clubs for men, women and kids and the creation of our Pistons Programming Network for inside-access video content on Pistons.com. We value the close working relationship we have with our broadcast partners to stay on the cutting edge of television and radio production while examining new ways share inside-access content and programming with our fan base. Fans consume media and team information in a completely different way than in the past and you need to be able to reach them on multiple levels – through traditional media, digital media and social media.
A lot of sports productions are integrating social media more and more into their live game broadcasts (we’ve seen a lot of this during the World Series. For another * ahem * example for the people who shall remain nameless who still watch Monday Night Raw, those broadcasts are also littered with calls to action for fans to engage on the different social channels). I’m interested to see if we see more of this during Pistons broadcasts this season. Time to get George Blaha on Twitter, am I right?
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