Last year, I freely admit, I made my share of snarky comments about some of the Detroit Pistons marketing efforts. My main gripe — that the team constantly put out press releases about lame 90s music acts performing at halftime but neglected to do things like start campaigns promoting their players for awards. I thought the lack of promotion from the team hurt Greg Monroe, particularly his rookie year when he rightfully should’ve made the All-Rookie First Team, and I think he deserved some promotion last season as a legitimate Most Improved Player candidate.
But anyway, no point in rehashing old complaints. And now, I have to give credit where it is due — these videos, via Sean Corp of Detroit Bad Boys, are a fantastic way to market this team. First and foremost, fan support is not going to return in droves until the team is winning again. That’s just the nature of sports — only the die-hards watch when things go bad. But beyond that, the Pistons identity as we knew it is all but gone. Tayshaun Prince is likely going to be the only link to the bygone era once the season opens, and with all of the youth on the roster at the small forward position, along with the fact that Prince could likely help some contending teams, it’s anyone’s guess as to how long that link will even remain. So efforts like these marketing videos, to show off who these new young players are, is a step in the right direction. Fans have to get to know that Greg Monroe is a soon-to-be All-Star, that Brandon Knight and Andre Drummond are teeming with potential, that Jonas Jerebko is a really unique and hard-working player. Even if the team doesn’t start winning immediately, these videos should at the very least get fans excited about the season and what the future may hold.
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