gross indeed.

Also what kind of a sentiment is “More importantly, who am I to object how one private business deals legally with another private business?” You run a blog about how one private business deals with other private businesses and its consumers. If you don’t think it is your place to object then why do you do this?

Honestly, I don’t think this should be a big deal for right now, if they get a small sponsor on there jersey, so what? The NBA isn’t a fashion show, it shouldn’t matter what their wearing as long as the players can play at their peak. It might not look the best, but i watch soccer with no problem about their jerseys and a small patch is much different than the whole jersey.

My deepest emotional connections with sports go back to being a kid, when “Cigar, Cigarette, Tiparillo?” seemed like a mere puzzling addition to Ernie’s idyllic narrative.  As an adult, I came to understand the commercial nature of professional sports, but still perceived the field of play itself as a sacred preserve, distinct from the rest of the world, even the harsh realities of sports away from the action.  With every fresh intrusion into the game itself, in the form of ever progressing commercial celebrations of a home run of a pitching change, for instance, the childish illustion of a realm governed by rules and aspirations unique to itself dispelled.  So there’s a bit of sadness at the reminder of my own naivite, of a bit less overtly commercial time in sports, along with the sense that if owners’ retained some respect (even if only cynically based) of the fans’ longing for a time for paradise (as described by Bart Giamatti) this additional step to featuring $$ on the court of play could have been avoided.